Statement - Valuefocused Business Philosophy (english)

We - people - are facing a new era. A groundbreaking situation. We have a unique option. Now! Both in regards to our Earth, the climate and the people around us. And also in terms of business. It no longer makes sense to view an individual company as an isolated entity just there to maximise return on their own investments. The company is not the solution to this challenge, but rather a means to an end. A critical and important means to an end! Companies must earn money and grow, but not at the cost of the eco system. Rather in a business focused symbiosis, where POSITIVE EXTERNALITY is created. VALUE. Value which in turn increases welfare and sustainability. This is the type of value focus that will be crucial. This is why the business paradigm increasingly involves ethic concerns combined with financial concerns. Capitalism is developed on a set of norms. We call it EXTERNALISM. Companies need to differentiate. Differentiate in a way that secures future strengths, which will form the foundation of positive externality. This is all based on TRUST FOCUSED approaches and processes. Trust is fundamental for two or more parties to achieve VALUE (positive externality), and subsequently optimise future welfare and sustainability. The business paradigm will get increasingly complex, ambiguous and changeable. It is not linear. Therefore, we need new methods that secure continuous development of the paradigm and its “wicked problems”…